Apple price rises are ‘unavoidable’, CEO warns, as AI chip costs surge
Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about broader inflation across the technology sector.
Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about broader inflation across the technology sector.
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