Beyond Barbie: The toy industry is no longer just for kids, says Mattel MD
The Barbie movie created a global cultural event and with at least 16 more films aimed at adults in the pipeline, could this signal the start of a new era in the toy industry?
The Barbie movie created a global cultural event and with at least 16 more films aimed at adults in the pipeline, could this signal the start of a new era in the toy industry?
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