From AI chatbots to shopping and streaming: Which mobile apps are the most downloaded in Europe?
Europe’s app market in 2025 shows a clear gap between what people download and what makes the most money. While utility, shopping and AI apps lead installs, entertainment, subscription and dating apps generate the highest revenues.
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Europe’s app market in 2025 shows a clear gap between what people download and what makes the most money. While utility, shopping and AI apps lead installs, entertainment, subscription and dating apps generate the highest revenues.