Greece, Spain and Italy drive surge in summer 2026 travel demand

New data shows that Southern Europe is the fastest-growing tourism region this summer, as travellers look towards destinations that feel ‘closer, more familiar and more accessible’, amid geopolitical uncertainty and aviation disruption.

Greece, Spain and Italy drive surge in summer 2026 travel demand
New data shows that Southern Europe is the fastest-growing tourism region this summer, as travellers look towards destinations that feel ‘closer, more familiar and more accessible’, amid geopolitical uncertainty and aviation disruption.

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