Hello Kitty at 50 – What’s the secret to her enduring appeal?

Half a century since the “birth” of pop icon Hello Kitty, the cute character’s fame shows no sign of fading – and she’s still bringing in billions for parent company Sanrio.

Hello Kitty at 50 – What’s the secret to her enduring appeal?
Half a century since the “birth” of pop icon Hello Kitty, the cute character’s fame shows no sign of fading – and she’s still bringing in billions for parent company Sanrio.

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