Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion

Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores and quieter luxury to adapt to changing consumer expectations.

  World wide news   Feb 6, 2026   0   4  Add to Reading List
Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion
https://anessoft.com/blog/ar/macron-evoque-une-possible-reprise-du-dialogue-avec-vladimir-poutine
Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores and quieter luxury to adapt to changing consumer expectations.
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