Strength and stamina required: Qatar's Samla endurance race goes global with new lifestyle ambitions

Sports tourism is a fast booming cultural trend as elite athletes seek new frontiers to fulfil their passion while pushing their limits. Qatar's unforgiving homegrown endurance contest, Samla, is hoping to meet that demand by opening up to international competitors for the first time.

Strength and stamina required: Qatar's Samla endurance race goes global with new lifestyle ambitions
Sports tourism is a fast booming cultural trend as elite athletes seek new frontiers to fulfil their passion while pushing their limits. Qatar's unforgiving homegrown endurance contest, Samla, is hoping to meet that demand by opening up to international competitors for the first time.

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