The EU’s plan to tackle 'cookie fatigue'
The EU wants to reduce “cookie fatigue” through browser-level consent rules that promise fewer banners and more transparency. Critics warn the proposal could create new gatekeepers, weaken personalised advertising, and increase costs for European businesses.
The EU wants to reduce “cookie fatigue” through browser-level consent rules that promise fewer banners and more transparency. Critics warn the proposal could create new gatekeepers, weaken personalised advertising, and increase costs for European businesses.
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